Positioning and structure
Clarified audience positioning, headings, content structure, common prospective-client questions, and the consultation path.
← Selected work
Case study · Tax strategy practice
Golden Years Tax Strategy
A focused website and search sprint that clarified the practice, strengthened the consultation path, and created a path to eliminate a recurring hosting expense.
The work
Clearer for prospective clients, search engines, and AI assistants.
Search and answer readiness
Completed an SEO/AIO pass across search metadata and visible page content, supported by modest cosmetic improvements.
Practical cost cleanup
Moved the live site from Squarespace to Cloudflare, putting Golden Years in a position to eliminate its Squarespace website subscription.
Early signal
Google began showing up in client conversations.
The owner reported that prospective contacts began saying they found the practice through Google, which she says had not happened before.
“Before the website changes, I wasn’t getting leads from Google. Now, when I ask people how they found me, a few are saying Google.”
Current public website
